How The Force Awakens Turned a $533M Gamble Into Gold

Star Wars: The Force Awakens—A cinematic revival of epic proportions
Star Wars: The Force Awakens—A cinematic revival of epic proportions

When Disney bought Lucasfilm in 2012 for a whopping $4 billion, it set the scene for a huge comeback of the much-loved Star Wars saga. The film “Star Wars: The Force Awakens,” directed by J.J. Abrams, wasn’t just another chapter—it was a bold move to spark fresh excitement for a series that’s captured fans all over the world. Dropped as part of Disney’s daring plan to bring new energy to the Star Wars universe, this movie quickly turned into a pop culture and box office phenomenon.